Today, international travel and lifestyle brand TUMI launched its limited-edition TUMI and McLaren 60th Anniversary Collection to celebrate six decades since the founding of the elite motorsports team and luxury supercar maker McLaren. The collection was unveiled in the final instalment of the brand’s Spring 2023 campaign, “Unpack Tomorrow,” featuring returning TUMI Crew member and McLaren Formula 1 driver Lando Norris.
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Sixty years ago, New Zealand-born racer, engineer, and visionary Bruce McLaren set up the racing team in England, which remains one of the world’s most successful names in motorsport. McLaren has won 20 Formula 1 World Championships, 183 Formula 1 grand prix, the Indianapolis 500 three times, and the 24 Hours of Le Mans at its first attempt. In the 1960s, Bruce unveiled the M6GT, the first ever McLaren supercar, reflecting his vision to produce the world’s finest cars for track and road.
Goran Ozbolt, Chief Designer, McLaren Automotive, commented:
Together with TUMI, we wanted to build on the success of our core and carbon fibre collections with a bespoke capsule edit to celebrate the sixty years of McLaren.
This edition of luxury travel pieces also celebrates our founder Bruce McLaren’s passion for looking to the future, pushing the boundaries, and matching effortless functionality with a modern design language that reflects the ethos of both companies.
The synergies between TUMI and McLaren are undeniable as two brands rooted in creating world-class, performance luxury products with a proper understanding of how technology and functionality coincide.
Victor Sanz, TUMI’s Creative Director, added:
We are thrilled to have collaborated on this collection with McLaren, utilising their famous papaya colour and combining modern, lightweight materials to create luggage, bags and accessories that celebrate their 60th anniversary.
TUMI and McLaren’s commemorative collaboration will continue to seamlessly integrate fashion, lifestyle, and technology with its newest seasonal pieces through its combination of cutting-edge technology, innovation, and design excellence.
Designed to accommodate the needs of pioneers, travellers and adventurers on the go, the collection offers a range of limited-edition styles in McLaren’s signature papaya colourway, including the Torque Sling, Velocity Backpack, and Aero International Expandable 4-Wheeled Carry-On, as seen in Lando’s “Unpack Tomorrow” campaign images.
Lando’s instalment of “Unpack Tomorrow,” which follows that of fellow TUMI Crew members Richarlison de Andrade and Reneé Rapp, features the racing superstar in a short-film montage of his travels, showcasing a hybrid McLaren Artura supercar and the ways that his TUMI bag’s performance matches his own.
The Formula 1 driver’s campaign video reintroduces best-selling pieces from TUMI’s core TUMI | McLaren collection, which the brand has relaunched this season, furthering the celebration of McLaren’s special anniversary of the ongoing partnership between the international travel and lifestyle and luxury automotive brands.
In addition to launching the 60th Anniversary collection, TUMI will amplify its partnership with McLaren through a global content series at key Grand Prix races, including multiple community engagement tactics, influencer talent, and exclusive giveaway prizes.