Tottenham Hotspur is excited to announce a 15-year partnership with Formula 1 that will bring a whole new kind of motorsport to London.
Click here to subscribe to our print edition!
The partnership brings another famous global sports brand to Tottenham Hotspur Stadium, now uniquely hosting the Premier League, NFL and F1, supporting worldwide fan growth.
With music concerts, boxing and rugby now being staged in London N17, an estimated 5.9 billion people globally are interested in events held at Tottenham Hotspur Stadium – nearly 80% of the world’s population.
The partnership will see the exclusive delivery of the world’s first in-stadium electric karting facility and London’s longest indoor track, based below Tottenham Hotspur Stadium’s iconic South Stand – the latest example of how the multi-use nature of the stadium is attracting a wide range of sports and events, creating a wealth of opportunities and experiences for partners, fans and visitors.
The one-of-its-kind experience, seen at no other football stadium in Europe, will include separate tracks for adults and juniors and has been accredited by the National Karting Association, making the facility a potential future venue for national karting championship races. There will also be interactive motorsport activities and places to eat and drink as part of the experience.
It adds to the growing range of Visitor Attractions already available at London’s newest sports and entertainment destination, including the popular Dare Skywalk – rated as London’s No.1 outdoor attraction by TripAdvisor – driving visitors to the area 365 days a year and providing an estimated £300m a year boost to the local economy in one of London’s most deprived neighbourhoods.
The karting experience will be the centre of a long-term partnership between the Club and F1. This partnership aims to give young people in the area more apprenticeship and job opportunities and make the motorsport industry more diverse, especially for women and underrepresented groups. It will also give F1 a place to meet fans in London, which will help the sport gain more fans worldwide.
A driver academy programme will widen the motorsport talent pool and help to identify the next generation of F1 drivers. The Club and F1 will hold educational events for local schools to get young people interested in motorsports and show them how to get into engineering and software development as careers.
Tottenham Hotspur and F1 will collaborate on initiatives promoting environmental responsibility throughout the partnership. F1 is committed to being net zero carbon by 2030, and that target forms part of every decision F1 makes and every initiative they embark on. Tottenham Hotspur is the Premier League’s greenest Club. As a signatory of the UN Sports for Climate Action Framework’s ‘Race to Zero’, it is committed to halving its greenhouse gas emissions by 2030 and becoming net zero by 2040.
Stefano Domenicali, President and CEO of Formula 1, said:
As we continue to grow our sport worldwide, partnering with world-renowned brands like Tottenham Hotspur allows us to take Formula 1 and motorsport to new and diverse audiences. The karting experience will be a destination and place that families, friends and aspiring drivers from all over the world will want to visit and enjoy, engaging new audiences and offering an accessible entry point to the world of motorsport. Our brands have a shared vision to create life-changing career opportunities, promote diversity and inclusion through the recently announced F1 Academy, and drive environmental sustainability – our innovative partnership will bring all of this to life.
Daniel Levy, Chairman of Tottenham Hotspur, said:
Since building this stadium, our ambition has always been to see how far we can push the boundaries in delivering world-class experiences that will attract people from around the world all year round. We have brought the biggest names in sport and entertainment to London N17. We are extremely excited about what this long-term partnership with F1 will bring to our global, national and local communities.
David Richards CBE, Chairman of Motorsport UK, the governing body for four-wheel motorsport in the UK, added:
I congratulate Tottenham Hotspur and Formula 1 on this innovative partnership. This new karting facility aligns perfectly with Motorsport UK’s mission to inspire and enable more people to participate in our sport in a safe, fair, fun, inclusive and progressive environment. I look forward to seeing even more people enjoy karting, particularly to seeing greater diversity amongst the visitors.
Creating additional recurring sources of revenue to reinvest in our football activities is a vital part of the Club’s financial model.
