Ahead of the 2023 season, Scuderia AlphaTauri is excited to announce a multi-year partnership with PKN ORLEN, one of the largest oil and gas companies in Central Europe. Like Formula 1, ORLEN is a global brand operating in around 100 countries across six continents. Therefore this partnership will provide the perfect marketing platform to continue increasing brand awareness and facilitate a range of international activations for the brand.
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ORLEN’s branding will feature in multiple prime locations on the soon-to-be-released AT04, including the rear wing and the driver apparel.
Daniel Obajtek, CEO of PKN ORLEN, said:
ORLEN Group is Central Europe’s most significant multi-utility concern, serving more than 100 million customers. Global brand recognition is essential to achieving our strategic goals. Nearly half of the Group’s revenues come from sales abroad. That’s why we always focus on sports sponsorship, which is crucial to our presence in the best racing series. With Formula 1’s popularity, we’re able to reach hundreds of millions of fans worldwide, and we’ve been using the same marketing plan in Poland and around the world for years. With our new partnership with Scuderia AlphaTauri, we’ll keep making the most of the sport’s enormous potential.
Franz Tost, Team Principal of Scuderia AlphaTauri, commented:
I’m pleased to start the 2023 season with positive news for the team. ORLEN are one of the leading oil and gas companies in Central Europe, and this partnership will allow them to further increase their brand awareness through the global platforms we offer as a team. I’m looking forward to seeing their logo featured on our new car at the launch in New York City next month and how this partnership progresses over the coming years.
About PKN ORLEN:
PKN ORLEN is an integrated, multi-utility company operating in Central Europe and Canada. Over 100 million people in Europe get their energy and fuels from the company, and our high-tech products are sold in about 100 countries on six continents. PKN ORLEN pursues strengthening our position as a regional leader in the energy transition by implementing clean and sustainable technologies and power generation based on low- and zero-emission sources. The company’s actions are based on a long-term goal of zero emissions by 2050.