The Mercedes-AMG F1 Team is delighted to announce Einhell, a leading manufacturer of state-of-the-art cordless power tools and garden equipment, as its ‘Official Tool Expert’ in a new and exciting partnership.
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Einhell will join the team from 1 January 2023, with its cordless tools provided in our team’s workshops in the factory and the race garage. Einhell branding will also be featured on the drivers’ suits and team uniform and will also be on our 2023 car.
The partnership brings together two brands synonymous with technical excellence, which set bold goals and always strive for maximum performance – whether a car races around the track or uses power tools at home.
Toto Wolff, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team said:
We are delighted to partner with Einhell, who joins us as our Official Tool Expert. They are consistently setting new standards in their industry with the constant development of their technology. By using Einhell’s battery-powered tools and equipment, we benefit from the latest technology for maximum performance.
Andreas Kroiss, CEO of Einhell Germany AG, commented:
Our success comes especially from our team spirit, dynamism and a clear, bold goal. As visionaries in the DIY industry, we think big. This is why the partnership with the Mercedes-AMG PETRONAS F1 Team is our strategic next step towards our goal of becoming an international market and technology leader in battery-powered tools for the home and garden.
We are proud to support the most successful Formula 1 racing team of the past ten years with our battery-powered tools as Official Tool Expert and to demonstrate our cordless excellence under the most extreme conditions. By positioning our tools and equipment in the international Formula 1 landscape, we are pursuing our international expansion strategy, taking the Einhell brand to the next level. This partnership with Mercedes-AMG PETRONAS F1 is, therefore, a perfect match.
Richard Sanders, Commercial Director of the Mercedes-AMG PETRONAS F1 Team, added:
We’re incredibly excited to welcome Einhell to our partner family as our Official Tool Expert and bring together our shared push for technological excellence. Their state-of-the-art products will provide our team with the best equipment, and we look forward to supporting Einhell in its international expansion strategy.
The partnership will be a central element to Einhell’s 2023 television campaign, with Toto Wolff featuring as the face of the campaign.
About Einhell Germany AG
Einhell is a leading manufacturer of state-of-the-art tools and equipment for the house and garden. From its headquarters in Landau/Isar (Bavaria), the internationally successful company has continuously expanded its innovative rechargeable battery platform, Power X-Change and is now the market leader in the area of cordless tools and garden equipment. Einhell has set new standards for endurance, performance, and safety for many years. Einhell customers appreciate the freedom of cordless operation for all their DIY projects, as well as the excellent value for money that Einhell products represent and the first-class customer service offered by the company.