The sphere of affiliate marketing does not stand still, which is why advertising grids regularly delight affiliate marketers with new types of traffic. And as you know, a new type of traffic is low competition, fresh audience, and easy profit.
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Today we will talk about domain traffic, a new type of traffic that is already beginning to be popular among affiliates.
Domain traffic: what is it?
Domain redirect traffic (also called zero-click, direct click, parked domain traffic, or PPR (pay per redirect) traffic) comes from users who entered the website address in the address bar incorrectly and were redirected to the offer page.
It is similar to pop traffic, which, like pop songs, does not require creative preparation. But here, the differences lie in the details.
In the case of domain traffic, everything rests on the mistakes that users make when they type a query or a site name. When someone types Rebok, Rebook, or something similar and hits enter, they are redirected to the advertiser’s offer page. It can be an e-Commerce offer with crosses (it will convert the best) or any other offer.
The redirect from the parked domain to the offer page works instantly, and the user does not even have time to understand that he was on the parked domain. Everything looks very organic.
One of the advantages of domain traffic is that all the user’s attention is focused on the opening page. He will definitely look at what you want to show him because he does not expect to see anything other than the page he is interested in. This is the most interested and “warm” viewer. Your business is small: bring it to the conversion.
Top domain traffic verticals
Domain traffic shows the greatest performance in three niches:
These verticals show the best results in terms of the number of clicks in internal statistics on domain traffic. And landing pages are easy to prepare for beginners: standard approaches, as a rule, still convert well. If, for example, you need casino traffic, we recommend contacting affiliate managers, spy tools, or ad mesh experts for ideas (insights with the best approaches for landing pages are provided).
Domain traffic vs Pop traffic: what are the differences?
There are several fundamental differences between these types of traffic, which are important to consider when launching and during the first tests, both for beginners and experienced webmasters.
The main differences between domain traffic and pop traffic are:
- Traffic volumes. The volumes of pops always significantly exceed the volumes of domain traffic. For example, in RichAds you can get 10 million clicks on pops daily. And on domain traffic, the volume is 0.5 million daily clicks. The database is constantly growing, so we advise you to check the status and current numbers regularly.
- Price. The average minimum CPM bid on pops is $0.5-1, and in domain traffic, this value reaches $1.5.
- Subscribers Lists Group. If we talk about groups of sources, domain traffic is usually 95% premium (this explains the high quality).
- The target audience. Yes, the volume of pop-up traffic is many times larger than domain traffic, but domain traffic allows you to target the audience that is most interested in the offer.
- Actions, after which the user goes to the offer page. On pops, getting to the offer page occurs by clicking on any place on the site page or automatically after opening the site. But in the domain traffic, the user is redirected after entering the wrong site name in the browser’s address bar.
- Opening the offer page on desktop and mobile devices. On pops, the offer page opens in a new window on desktops and in a new tab on a mobile device. But in the case of domain traffic, the redirect occurs in the same way both on desktops and on mobile phones.
Advantages of domain traffic
Here are some nice features of domain traffic:
- The most targeted audience. When a user makes a typo in the name of a site, they are already interested in a particular product or service. After his redirect to the offer page, you get a lead, which is very easy to follow through the funnel and get a conversion.
- Wide coverage across all geos. Domain traffic in advertising grids is usually presented in all possible geos so that you can test it in different Tiers.
- High-quality traffic. Pop traffic often needs careful filtering, but there is no such problem in domain traffic (all thanks to the audience already prepared for the offer, the maximum target audience). By the way, in RichAds, CR on domain traffic is 7 times higher than on pops, and 95% of traffic is premium.
How much does domain traffic redirection cost?
The CPM approach is used to monetize domain traffic. Compared to other advertising techniques, zero-click costs 2-3 times more.
Domain traffic, on the other hand, has the finest KPIs. Furthermore, the audience it creates is not susceptible to banner blindness. It also has the highest CR – ten times that of Popunders.
Domain traffic is one of the few high-converting sources of a quality target audience. So don’t pass up this once-in-a-lifetime opportunity to put zero-click traffic to the check in the field.